Standing out in the competitive retail sector is a real uphill battle for brands. With countless products vying for buyers’ attention, they need to innovate and differentiate themselves. Effective marketing, unique product offerings, and quality customer support services can help them achieve the desired success. Therefore, they must be attuned to the current market trends and plan strategies accordingly.
Nowadays, eco-friendly boxes are trending. With rising eco-awareness, people are increasingly turning towards green packaging. That’s why, custom kraft display boxes are getting the spotlight. These eco-friendly boxes are both functional and visually appealing. Check out this guide to get detailed insights on these boxes and also explore how they benefit retail sector.
Kraft Display Boxes: A Brief Introduction
Kraft boxes are strong and green packaging options. They are made from kraft stock, a type of paperboard material that is known for its strength and organic appeal. This paper is derived from a chemical pulp obtained after the kraft process. In contrast to the synthetic processes, the kraft process involves treating wood chips with fewer chemicals.
That’s why kraft display boxes often come in a natural brown and rustic color. However, brands can get them bleached to extract white kraft paper. These boxes are widely used in different markets, including food, beauty, electronics, and retail sectors. A large number of brands go with these boxes for their versatility and eco-benefits.
Top 9 Perks of Using Kraft Display Boxes
Here are some of the reasons why these boxes stand out in retail sector:
1- Cut Carbon Footprint
Kraft boxes are known for their green composition. Unlike simple paper-making methods, the kraft process is less synthetic and don’t cause much pollution. In contrast to plastic, kraft boxes can be easily decomposed or recycled many times.
This cuts waste in landfills and carbon footprint. Moreover, the natural composition of kraft boxes also reduces the impact. Hence, by using these boxes brands can lower their greenhouse gas emissions and play a vital role in eco-preservation.
2- Protect Products
Kraft paper has high tensile strength, which means it can withstand heavy pressure without breaking. That’s the reason custom kraft display boxes are known as one of the robust packaging options. Moreover, brands can also adjust the box thickness to get the desired strength.
Apart from durability, kraft boxes are also resistant to moisture and other harmful external factors. This ensures the product’s safety during transit, storage, and handling. Hence, with these boxes, brands are less likely to get returns and exchanges due to damaged goods.
3- Handy Nature
These customizable boxes are handy in nature. They can be tailored into different styles and sizes to fit a large array of retail items. Based on needs, brands are allowed to choose from various box styles, such as countertop, floor, and hanging display boxes.
Moreover, kraft boxes can also be printed with different high-end printing methods. Brands often use offset and digital options to imprint their logos, contact details, and other branding elements. They can also go with different coats to create visually appealing packaging that can attract people and boost their sales.
4- Save Money
Kraft boxes are an ideal option for brands who want to optimize their packaging budget. These eco-friendly boxes are one of the most cost-effective solutions for retail businesses. As compared to other packaging materials, kraft paper is relatively cheap to produce.
Also, it is durable to ensure the product’s protection during transit and storage. This reduces the chances of product damage and ultimately the return ratio. Hence, brands can save a lot of money and earn more profit. The customizability of kraft boxes in-house or through local suppliers can also help brands reduce shipping costs and lead times.
5- Boost a Product’s Market Appeal
Unlike simple packaging, kraft boxes are designed to boost a product’s market visibility. They make it easier for brands to pop out their items on store shelves. Usually, these boxes have a window cut-out design that allows people to view products from different angles.
This boosts a brand’s trust among people and encourages buyers to shop again. Moreover, the natural and rustic look of kraft paper also provides a competitive edge to the brands. The more a business stands out in the saturated retail industry, the more it is likely to get noticed.
6- Promote a Brand
Effective marketing is vital for retail success. Kraft boxes are one of the best branding tools for companies. They offer ample chances for businesses to showcase and promote themselves. It allows brands to add logos, slogans, and other elements with tailored printing.
This creates a professional look for packaging and helps brands make their strong identity in the market. Businesses with strong market appeal are also easily recognized by people. Hence, kraft boxes are potent to build strong customer-brand bonds. Indeed, with the right design, these boxes can become a powerful marketing tool that drives sales and boosts a brand’s value among people.
7- Comply with the State’s Laws
Different areas have specific laws to reduce the eco-impact of packaging. In many states of the USA, a certain ratio of recycled content in the packaging material is a must. Hence, kraft display boxes, offering a green packaging solution, help brands comply with these regulations.
Made from recycled materials, these boxes cut waste disposal costs and play a vital role in eco-preservation. By fulfilling the state’s law, brands can avoid fines and enjoy a status of responsible corporate entity.
8- Easy to Assemble and Use
Unlike simple ones, kraft boxes offer ease for retailers. Most of them often come with pre-scored lines and tabs that allow for quick and hassle-free assembly. This saves the precious time of store employees and ensures that products are showcased efficiently.
Moreover, the lightweight nature of kraft also makes these boxes easy to handle around the store as needed. These boxes can also be tailored with a handle to help people easily carry the box from one place to another. This leads to more customer satisfaction and ultimately boosts a brand’s profit.
9- Attract Eco-Conscious Buyers
Nowadays, people are increasingly aware of the eco-concerns. They have become very conscious of their shopping decisions. Brands offering products in green packaging are more likely to grab buyers’ attention. That’s why kraft display boxes are gaining immense fame over time.
They help retailers appeal to and satisfy the growing number of eco-conscious buyers. The natural and earthy look of kraft paper also aligns with people who prefer sleek and organic looks. This boosts the overall shopping experience of people and leads them to make more purchases in the future.
To sum up, in today’s bustling retail sector, green packaging is the way to go for brands. The eco-friendly, handy, and sturdy custom packaging boxes are one of the most promising options that can benefit both brands and their buyers. Visit Packaging Mania, one of the leading kraft box suppliers in the US and get their wholesale kraft boxes with free shipping and fast turnaround times. Hurry up and contact them to grow your brand and drive more sales in no time.
